Executive Summary

Executive Summary: Problem to Solution to Impact flow

1. Project Overview

Project Details
Project overview: Role, Duration, Team, Tools, Market, Business Model
Cost Comparison Analysis
Cost comparison chart showing 89% reduction
Impact Metrics Overview
Key metrics: 120+ listings, 40% engagement, 72% activation rate

2. Business Context & Problem

Market opportunity and pain points analysis

3. Strategic Decisions & Trade-offs

Strategic Trade-offs Analysis
What we built vs what we said NO to
Risk Management Framework
Risk identification and mitigation strategies

4. Goals & Success Metrics

North Star Metric Framework
Weekly Active Listings and supporting metrics
Product Goals vs Results
Target vs actual performance on all product goals
Business Metrics Dashboard
Revenue, engagement, and conversion funnel metrics

5. Research & Discovery

Research Summary
User research insights from 8 participants
Competitive Positioning Matrix
Ease of use vs cost analysis

6. Personas & Jobs to be Done

Personas & Solutions Framework
User personas with jobs to be done and product solutions

7. Backlog & Prioritization (RICE + MoSCoW)

RICE Scoring Framework
RICE prioritization table with all features
Prioritized User Stories
User stories with MoSCoW prioritization
MoSCoW Distribution
Backlog breakdown by priority level

8. Roadmap & Sprint Planning (4 Sprints, 2-week each)

Sprint-by-Sprint Roadmap
8-week MVP roadmap with deliverables per sprint
Team Velocity Analysis
Story points completed per sprint
MoSCoW Prioritization
Feature prioritization framework
Key Milestones Timeline
Validation checkpoints throughout build

9. Design & Prototyping

User Flow Validation
Buyer journey from search to contact with validation results
Wireframes Overview
Figma wireframes for search, detail, and admin pages

10. MVP Build & Delivery

Tech Stack Overview
Full-stack architecture with infrastructure
Complete MVP Feature List
All features shipped for buyers, realtors, and technical optimization
Build Timeline and Checkpoints
8-week journey with validation milestones

Technical Details

Frontend

Vue.js, Tailwind CSS

Backend

PHP + MySQL

Shipped
  • Search/filter, listing cards, detail page
  • Realtor admin panel, contact form
  • SEO basics

12. Hypothesis Testing & A/B Tests

Data-Driven Experiment Results
Hypothesis testing and A/B test results with decisions

13. Iterations & Problem-Solving

Challenge Solutions Overview
3 major challenges and solutions
Upload Performance
Upload time before and after optimization
Search Optimization Journey
Query latency improvement across 4 iterations
User Feedback Loop
How user requests shaped the product

14. Outcomes & Business Impact

Product Metrics (2 Months Post-Launch)

245

Weekly Active Listings
(Target: 200 WAL — 122% ✅)

72%

Activation Rate
(≥1 listing in Week 1)

65%

Week 4 Retention
(Industry avg: 40%)
User Engagement Metrics

+40%

Avg Session Duration
(2.1min → 2.9min)

3.2%

Browse → Contact Rate
(Industry: 1.8%)

+47%

Return Visitor Rate
(buyers come back 3x/week)
Business Metrics

€15K

Potential MRR
(50 paid × €49 × 60% conv)

€12

CAC per Realtor
(vs €45 on Funda)

58

Realtor NPS Score
(Promoters: 68%)
Product Metrics Overview
Product metrics dashboard showing WAL, activation rate, and retention
Engagement & Business Impact
User engagement metrics and business outcomes
8-Week Growth Journey
Complete growth trajectory from launch to Week 8

15. Key Learnings & Reflections

What Worked vs What I'd Do Differently
Comparison of successful strategies and lessons learned
Core Insights Impact
Visual representation of three key product insights
PM Lessons Framework
Product management framework: Velocity, User-Centricity, and Leverage

16. Future Vision (1-3 Years)

Product Roadmap Timeline
Q1-Q3 2026 releases with features and expected impact
Strategic Growth Vision
Current state vs future vision 2026-2028
Four Strategic Pillars
Vision to reality transformation path

Screenshots

Homepage Search filters Property detail
© Mohsen Rahnavard — Product Manager Case Study.